Other webmasters install links or banner ads on their site that send clients to your content. When a client comes to your site by following an affiliate's link, and makes a transaction with your payment scripts, your partner receives a share of the profits. It's up to you to choose the amount you wish to share with your affiliates for each client they send you. This type of partnership allows you to advertise your site and attract new clients, leveraging the network of the Allopass community.